Internet Marketing (often known as eMarketing, Website Marketing, or Web Advertising) is the marketing and promotion of goods and services on the Internet. Search engines like Google are one of the main tools used by internet users to find websites and have become one of the most popular tools to stimulate website marketing. 

Search engine optimization is the approach of optimizing a website to achieve a leading position in the results you get when using a search engine such as Yahoo, Bing, or Google. Search engine optimization is certainly an important approach to increasing web traffic to your website and is critical to success on the internet. Apart from this, SEO is the main and subpart of digital marketing. You can also click this link to get the services of SEO experts if you are also looking for one of these factors to have in your site.

Digital Marketing Tactic: Search Engine Optimization (SEO)

Image Source: Google

However, there are two main factors in search engine optimization: "per page" and "off-page". Both are based on the use of "keywords". Keywords are the most important SEO factor for any search engine – in fact, keywords are compared to search strings. Keywords are important because they encourage people to find your website. They are the basis of any profitable search engine marketing.

When building your search engine optimization, always start with keyword research. The secret is to find a keyword or phrase that has at least a decent search volume but is still low on competition. To check the former, Google Keyword Tool is a popular and very useful reference.

With the latter in mind, just visit the Google search engine and search for your keywords. The number of web page results is displayed just below the search field. However, if your "keyword" consists of more than one word, the number of results displayed can be very misleading.